Whether you are enthusiastic about social media or scared within an inch of your life about logging onto Twitter or Facebook, our Digital Clinic is here to help. We are all facing the same pressure to keep up with the frequent changes and demands of the various online applications and digital platforms. Campbell X, an experienced digital strategist and award-winning filmmaker, is here to answer your questions, no matter how trivial, about using social media on your creative journey.
Q: I am a musician and want to start on Twitter but I’m not sure which hashtags to use. Can you advise?
Campbell X: The hashtag looks like this # and can be followed by anything. A hashtag is a way of finding people talking about certain topics, or those who have common interests which started on Twitter and is now used by other social media platforms.
If you want to use hashtags, here are a few things to remember:
Don’t separate hashtags by spaces
Good – #EasterEgg
Bad – #Easter egg
Don’t use weird symbols
Bad – #Easter_egg
In this last case, it will be read as #Easter egg so only Easter is hashtagged and will provide a live link.
There are some generic hashtags which can be useful like #newmusic, #digitialmusic #songwriter #singer #band #gig #tour #musician #concert #musicfriday, and so forth.
If you play a particular instrument it is always good to include it, such as #guitar #drum #saxophone
If you play a particular kind of music, make that into a hashtag – #hiphop #rap #jazz #opera #kaiso #soca #reggae are some great inclusions.
Don’t forget to keep an eye on trending hashtags in your location or area of musical specialism so you can be part of the conversation. Also remember to be part of the conversation with other hashtags which relate to your other interests.