Innovate UK, a government body, has launched a new series called Gamechangers: Women In Tech.
The first episode features Jenny Griffiths, founder of Snap Fashion, a digital business which is changing the way people shop for clothes in store and online.
The business, which is supported by Innovate UK, has developed a visual search engine which allows consumers to look for and buy fashion items from more than 16,000 brands using photos they have found online or taken on their smartphones.
Time Inc, publisher of fashion magazines including Marie Claire, InStyle and LOOK invested in Snap Fashion in 2015. Its partnership with Snap Fashion means the visual search engine has now been integrated with editorial content across their magazine portfolios. Readers can click and search for things that are similar to those on the page, finding items in stock on UK high streets in real time.
Griffiths had the idea for Snap Fashion while studying for a masters degree in computer science in 2008. It wasn’t until 2011 when she won the support of an Innovate UK grant that she was able to focus full time on developing and marketing it.
Since then, Snap Fashion has grown, winning hundreds of thousands of pounds in support from private investors and landing the prestigious $200,000 Cisco British Innovation Gateway (BIG) award. The business now employs 12 people at its offices in Holborn, London.
In 2015, Griffiths was awarded an MBE for services to digital innovation in the fashion industry at 27. She says: “My dream is that anything you can see in the world around you, take a photo of it and we’ll be able to find it for you online.”
Innovate UK is also creating a blog post to be hosted on the Innovate Gov UK blog, featuring quotes from influencers and experts talking about women in tech.
Watch Innovate UK’s interview with Jenny Griffiths.